About PUR
BEAUTY—PURE AND SIMPLE. Since the brand’s inception in 2002, PÜR has redefined clean beauty with one mission in mind—to offer, PÜR Beauties good-for-you products that deliver both immediate and long-term results. Motivated by the concept of multitasking, mineral-based beauty solutions, the innovative line has expanded into a full spectrum product mix of efficacious complexion and color makeup products and transformative skin care solutions. PÜR, a subsidiary of the Astral Health & Beauty franchise, believes that innovative, skin care-infused products are the only way to go! Each carefully created makeup and skin care product is designed to accentuate your natural-born beauty by blurring the look of skin imperfections and help correct the skin’s overall appearance using clinically proven technology. PÜR PERFORMANCE While our proprietary technology may be complex, our method is PÜR and simple! We believe that the ultimate luxury is indulging in high-performance complexion and color products that align with your lifestyle. Breathe easy knowing that we formulate cruelty-free products that never contain parabens, gluten, talc, petrolatum, mineral oil and SLS. At PÜR, we’ve done the beauty, skin-ingredient research to create the best in makeup, makeup brushes, cosmetic tools and skin care products that are never tested on animals and always cruelty free.