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The Mad Lash Mascara by theBalm Cosmetics is highly praised by Jess in their video review. Jess mentions that mascara is one of their favorite products and believes it can transform an entire look. They were impressed with the Mad Lash mascara, noting that it kept their eyelashes curled and was easy to apply. The mascara features a curled applicator, which likely contributes to its ability to maintain the curl. Overall, the Mad Lash mascara seems to be a reliable and effective product, providing the desired results of curled and defined lashes. No potential drawbacks or negative aspects were mentioned in the review.