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The Priming is Everything Primer - Neutral by theBalm Cosmetics is highly recommended by Kayla in her video review. She praises the beautiful color that perfectly matches her skin tone. The creamy texture of the primer makes it easy to apply, and she found that it worked well with eyeshadows. Kayla suggests waiting a little bit after applying the primer for it to dry and become tacky. Overall, she really likes this product. The key benefits of this primer are its color match, creamy texture, and ease of application. However, one potential drawback mentioned is that it can be sticky if not given enough time to dry.