The COLOR KEY RING WATER GEL TINT in Plum fatale color by I'M MEME is a must-have for lip product enthusiasts. Cheyenne, in her video review, highlights the convenience of the lip keychain, allowing you to carry it wherever you go. The tint itself has a non-sticky, water-like texture that feels comfortable on the lips. Its long-lasting formula ensures that it stays put throughout the day, eliminating the need for constant touch-ups. The added key ring is a thoughtful addition for those who prefer to have it on hand at all times. Overall, this lip tint offers a practical and enjoyable experience, making it a great addition to any makeup collection.