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Ashley's first impression of the 10% Pure Vitamin C Serum by La Roche Posay is positive. She appreciates the slightly thicker consistency of the serum, which is not oily and works well for her dry skin. After applying moisturizer, she notices that the serum blends nicely and leaves her skin feeling hydrated. Ashley is also impressed by the affordability of this vitamin C serum compared to others on the market. Overall, she is pleased with her experience and plans to repurchase the product. This review highlights the serum's texture, moisturizing properties, and cost-effectiveness, making it a promising option for those seeking a reliable vitamin C serum.