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The Mad Lash Mascara by theBalm Cosmetics was reviewed by Tara in their video review. Tara mentioned that they had previously tried the mascara but didn't give it a fair chance. They admitted to not priming their lashes before applying the mascara, which may have affected their initial opinion. Tara recommended using the Essence primer before applying the Mad Lash Mascara for better results. They praised the mascara for keeping their lashes defined and separated throughout the day when used with the primer. However, they advised against crying a lot as it may cause the mascara to run. Overall, Tara seemed to have a positive experience with the Mad Lash Mascara when used with a primer.