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Max has been thoroughly enjoying using the Vegan Care Balm in Cherry shimmer color by Pacifica. There are several reasons why Max is a fan of this product. Firstly, it is vegan and 100% cruelty-free, aligning with Max's values. Additionally, the balm is made from recycled materials, making it an eco-friendly choice. Max notes that while the balm itself appears colorless, it adds a subtle pop to the lips, making them more vibrant. The balm also has scrubbing particles that provide a pleasant sensation upon application, which eventually melt onto the lips. This feature contributes to a moisturized and plump feel throughout the day. Overall, Max highly recommends the Vegan Care Balm for its ethical qualities, subtle color enhancement, and long-lasting moisturizing effects.