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The I'm Prep! Balm - Brink in Brink color by I'M MEME is a versatile cosmetic product that can save space in your makeup bag. Jasmine, the reviewer, highlights its non-sticky and non-drying cream pigment, which is designed for use on the cheeks and lips but can also be used on other areas of the face. In the video, Jasmine demonstrates using the balm on various parts of her face, including her forehead, nose, and chin. The product seems to have a smooth and blendable texture, making it easy to apply. Overall, the I'm Prep! Balm appears to be a convenient and multi-purpose product that can be used for a natural and effortless makeup look.