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The reviewer, Fernanda, shares a helpful hack for applying the e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand. She mentions that this concealer is perfect for those with dry under eyes and dry skin. It is also an affordable everyday option, comparable to the Tarte dupe. Fernanda demonstrates a chiseled reverse contour trick by carving the concealer under her cheekbone and blending it down, creating the illusion of defined cheekbones. She finds that this technique takes her contour to another level. Overall, Fernanda recommends trying this concealer for its hydrating formula and the transformative effect it has on her cheekbones.