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Gaia, in her video review, raves about the O Face Satin Lipstick in the Effortless color by e.l.f. Cosmetics. She initially fell in love with the shade and formula, prompting her to try another one. Describing it as a pink nude shade, Gaia feels that it gives off a playful and flirty vibe. She compares it to wanting to be taken to a restaurant for a milkshake with a cherry on top. Gaia emphasizes the creaminess and affordability of the lipstick, making it an incredible choice. Overall, Gaia's review highlights the stunning shade, creamy formula, and affordable price of the O Face Satin Lipstick in Effortless, making it a must-have for anyone looking to achieve a cute and magnetic lip look.