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Casey compares Tarte's Shape Tape to ColourPop's Pretty Fresh Concealer in the shade Fair 07C. She notes that the doe foot applicator of ColourPop is smaller, which she finds nicer. Casey mentions that the shade of ColourPop is more rosy toned, which suits her skin tone better. She applies ColourPop on one side and Shape Tape on the other, blending the rest with ColourPop. According to Casey, this concealer is full coverage, blends easily, and has a natural finish. She highlights that it is cruelty-free and formulated with hyaluronic acid. Casey concludes that while Shape Tape offers slightly better coverage, ColourPop is a close second. Overall, the Pretty Fresh Concealer in Fair 07C by ColourPop is a high-performing, affordable option with a wide shade range and a natural finish.