About Ware
Ware was founded to solve two conflicting realities of modern life: 1. That we live in a world full of pollutants, blue light, harsh chemicals, and thousands of other enemies waging war on our face. 2. The products on the market that instantly reverse these effects (hint: starts with an M, ends with an Akeup) aren’t for everyone. Ware’s mission is to create cosmetically enhanced skincare products for men, thems, and no-nonsense women who want to be ready for their closeup without having paint and glitter all over their face. Formulated by a 30-year Estée Lauder vet, Ware products use light-refracting nanoparticles, natural color, and other technology designed to give your face an even, effortless vibe. They’re also packed with the hyaluronic acid, collagen, exfoliants and UV-reflecting minerals that are essential to a daily skincare regimen.
