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The Optimist Lipstick in the shade Choose Love by Well People is a game-changer when it comes to lipstick formulas. Ky, the reviewer, raves about its nourishing and hydrating properties, making it one of the best formulas they have ever tried. The lipstick is richly pigmented and glides on smoothly, thanks to its unique blend of castor oil, sunflower seed wax, and kapua sue butter. Ky was pleasantly surprised by the creamy texture and satin finish, which left their lips feeling soft and hydrated. The added bonus is that this lipstick is vegan, cruelty-free, and free of toxic ingredients. Overall, Ky's review highlights the exceptional quality and performance of the Optimist Lipstick, making it a must-have for anyone looking for a nourishing and pigmented lip color.