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The reviewer, Nicole, introduces the Optimist Lipstick - Brave in Brave color by Well People as the perfect lipstick for those who are into natural, clean, and vegan makeup. She highlights its full coverage, satin finish, and ability to hydrate the lips. Nicole also mentions that the lipstick is buildable, allowing for customizable intensity. However, she advises being cautious as it can transfer onto the teeth. She demonstrates the lipstick's longevity by performing a napkin test, showing that the color remains intact. Overall, Nicole finds the Optimist Lipstick to be beautiful and suitable for those seeking a natural and vegan option.