About Vita Coco
The Vita Coco Company is a publicly traded family of brands on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great tasting products that are better for consumers and better the world. It all started when our founders, Mike and Ira, had a chance encounter with two coconut water lovers at a bar in New York City. After realizing all the benefits, they hatched a plan to bring more coconut goodness to the U.S with Vita Coco. Buzz around Vita Coco swelled, as coconut water evolved into a mainstay at stores across the country.
