Name: Too Faced Born This Way Natural Finish Foundation: Ivory 1 oz
Brand: Too Faced
Price: 47 USD
Availability: OutOfStock
Rating: 4.89 (29 reviews)

Customer Reviews

Liana

1885 views

Verified Buyer

12/30/2021

Born This Way Foundation in Ivory color by Too Faced is a cult favorite, according to Liana's video review. She is obsessed with its oil-free formula and undetectable medium to full coverage, which gives a flawless look. Liana demonstrates the application by using a brush and tapping it into the skin. Despite initial concerns about the color, once fully blended, it matches perfectly without any visible line of demarcation. Liana praises the foundation for its skin-like appearance and breathability, claiming it feels like she's not wearing anything at all. She highly recommends Too Faced's Born This Way Foundation in Ivory shade for its natural-looking finish.

Victoria

1786 views

Verified Buyer

01/20/2022

Just about to test out the Born This Way Foundation in Ivory color by Too Faced, Victoria was impressed with its coverage on her acne scars. With just one pump, she applied half of her face and was pleased with the results. Adding a second layer, she noticed that it covered the majority of her skin discolorations. Although there was still a little bit of peeking through, it wasn't too noticeable. Victoria mentioned that she only needed a bit of concealer to address her dark circles, which significantly improved with the foundation. Overall, she gave her approval to this foundation, highlighting its ability to provide good coverage and minimize skin imperfections.

About Too Faced

OUR STORY There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear. With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day. ABOUT THE FOUNDERS Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998. Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Founded in: 1998

Origin: United States

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