What it is?
A toning purple shampoo that neutralizes brassiness for an ashier, cooler blonde or white while boosting long-term hair health, hydration, and shine.
Key Benefits
- Start With A Solid Understanding - Has your highlighted, blonde-colored, or white hair turned yellow or brassy over time? Totally normal and you are not alone. Whether your color personality is edgy or approachable, cool, or sweet - with yellowness or brass your hair goals will include neutralizing those unwanted tones with purple pigments for a brighter, more vibrant hair statement. Our purple shampoo will also help boost shine and protection by strengthening your internal hair fiber and by sealing and smoothing your outer hair cuticle layer.
- Build A Strong Base - Our pro-biome triolein gets tresses on track by effectively cleaning your scalp to avoid buildup and follicle clogging, while moisturizing your skin to avoid irritation, itchiness, and flakes. Every strand benefits—thriving from root to tip.
- Create Unbreakable Bonds - By making contact directly, you activate bond repair technology deep in your hair fiber, which results in smoother, shinier hair. Strengthens the internal hair structure up to 3 x compared to untreated hair.
- Boost Your Hair's Unique Qualities - This shampoo was specifically developed for blonde, white, and highlighted hair with clinically proven actives such as vegan keratin, hemisqualane, and ultra-violet pigments. Activated directly on your scalp and your hair with 5x the concentration of ingredients compared to luxury liquid shampoos - all with clean and planet-friendly ingredients and zero plastic and microplastics.
- Achieve your brightest, healthiest blonde or white while improving hair hydration, smoothness, bounce, gloss, and shine
- Tones down brassiness
- Repairs bonds and strengthens hair
- Enhances the scalp biome
- Clean and naturally derived
Highlighted Ingredients
- Bond builder - Clinically proven bond building technology. Strengthens the internal hair structure up to 3 x compared to untreated hair. Repairs damaged hair fibers and reduces breakage. Protects hair during chemical treatments. Helps hair color last longer.
- Triolein - Nurtures a healthy scalp and hair biome. Helps keep the scalp hydrated and reduce water loss. Clinically proven to increase hair’s shine and luster, improve smoothness and significantly reduce frizz.
- Vegan Keratin - restores smoothness, boosts shine and tames frizz and flyaways without extra weight.
- Hemisqualane - 29% frizz reduction, 30% reduction of wet combing energy; enhances color longevity, hair elasticity, and improves thermal protection.
- Ultra-violet Pigments - neutralize yellow and brassy tones for more brightness and shine.
What else you need to know
- Free of sulfates, soap, silicones, synthetic fragrances, phthalates, DEA, artificial dyes, formaldehydes, phthalates, and parabens. Vegan, gluten-free, plastic-free and free of microplastics, cruelty-free. 100% recyclable no-plastic packaging. Color-safe, pH optimized, and safe for use on chemically treated hair.
- Includes shampoo bar bag made from organic, unbleached cotton.
