About Sorme
In 1994, nestled in the heart of Los Angeles, CA, two visionaries, Morad and Gita Amirieh, embarked on a journey fueled by passion and a shared dream. Their mission: to redefine beauty, to transform it from a mere reflection in the mirror to an expression of inner radiance. Thus, Sorme was born. With a commitment to excellence and a dedication to cruelty-free practices, Sorme quickly ascended to the summit of the professional beauty industry, becoming the “makeup artist’s secret”. Beauty professionals across the nation clamored for their products, recognizing Sorme as the unrivaled standard of quality and high-definition pigments that gave a true color payoff. As Sorme continues to illuminate the path forward, Morad and Gita's legacy shines brighter than ever. Their dream, born of love and nurtured by passion, has blossomed into a beacon of beauty, inspiring generations to embrace their unique essence and celebrate the artistry all individuals can achieve with the right tools and products. Sorme is where beauty isn't just skin deep—it's a testament to the power of love, family, and the pursuit of dreams.
