About Smith & Cult
WE AT SMITH & CULT BELIEVE WE ARE THE ANTIDOTE TO BEAUTY SAMENESS Because we represent duality — from triumph to tears, elegance to absurdity, bliss to heartbreak & everything in between. We believe the pursuit of perfection leads to sameness and we find sameness pretty f*g boring. We find beauty in the real because there’s nothing made up about being real. So we’re a little rough around the edges & we think that’s a beautiful thing. WE’RE NOT HERE TO APOLOGIZE BECAUSE WE LOVE WHO YOU ARE & WHO YOU’RE BECOMING.