About TRU
TRU Experience. TRU Community. TRU Lifestyle. Founded in 1998, Select Brands is a family owned business focused on designing and developing small electric kitchen appliances. Since our inception, Select Brands has always been a family-centered, consumer-driven organization. Our family has grown into a truly fantastic team working together on a daily basis to offer the best product assortment at the best prices to our customers. We thank you for believing in Select Brands and for being a member of the extended Select Brands family.