What it is?
Take your lashes to new heights with PUR’s Best Selling Fully Charged Mascara—it’s Powered by Magnetic Technology to act like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to volumize, separate and thicken the appearance of lashes.
Key Benefits
• Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
• Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
• 98% instantly amplified lashes*
• 93% said lashes retained their curl well*
• 90% experienced no flaking*
• 93% experienced no smudging*
• 100% said the mascara was easy to remove*
*Based on an in-house perception study
Highlighted Ingredients
A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out
Carnauba Wax | Separates and sets each lash for all day length, volume, and curl
Vitamin B5, also known as Panthenol | Helps to condition lashes, giving them more flexibility to help maintain longer-looking lashes
What else you need to know
Opposites attract with this age-defying Fully Charged Mascara, powered by innovative magnetic technology, it attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes thick, volumize, and separate, taking your lashes to extreme lengths. Speak volumes with one simple flutter. Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, volumize, and separate for all-day performance. The lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. You’ll love the lash-conditioning ingredients that add shine and nourish, helping lashes maintain lift and curl and appear more flexible.