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The On-The-Glow BRONZE in Softglow color by Pixi, as discussed by Kenzie in their video review, is a product that requires building up for desired color payoff. This sheer formula allows for precise application, making it ideal for those who tend to be heavy-handed with their products. The lightweight texture provides hydration, making it perfect for no-makeup makeup days. However, due to the need for more product to achieve higher pigment payoff, there is a risk of it looking heavy on the skin or disrupting other products. Overall, this product is recommended for those who prefer a natural-looking finish and enjoy having control over the intensity of their bronzer.