About Nickelodeon
SpongeBob's massive popularity led Nickelodeon to launch perfumes named after the recurring characters of the series. These include Gary, a floral woody musk fragrance; Mr. Krabs, a citrus aromatic fragrance; SpongeBob, a citrus aromatic fragrance; Patrick, a floral woody musk fragrance; and Squidward, an oriental fougere fragrance. The success of these fragrances also inspired the network to lend its name to other branded fragrances for both men and women for a number of its other hit shows, such as "Dora The Explorer," Go Diego Go!" "Big Time Rush, "iCarly" and "Teenage Mutant Ninja Turtles."