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The KES The One Purple Conditioner by Kristin Ess is a highly effective product for lightening highlights in your hair, as discussed by Bobbie in their video review. Bobbie mentions that they haven't used it in a while but decided to give it a try again, and it did not disappoint. They highlight that the conditioner can be left in the hair as a mask, leaving a beautiful violet tone. However, Bobbie advises being cautious when applying the conditioner in the shower, as it can stain the walls. Overall, the KES The One Purple Conditioner is a reliable option for achieving lighter highlights and adding a touch of violet to your hair.