What it is?
Renew your hue, naturally. This plant-based Anti-Yellowing Purple Shampoo with organic Centaury gently cleanses and neutralizes unwanted yellow and copper tones while maintaining brightness and vibrancy in blonde, platinum, silver or gray hair. Hair is nourished, bouncy and soft with shine enhanced.
Neutralizes yellow and copper tones from the first use*
93% felt hair was shiny**
2.5x more effective when used with Anti-Yellowing Conditioner with Centaury***
Formulated with organic Centaury, known for its high concentration of a plant-based violet pigment, to neutralize yellow and copper tones. The Centaury is cultivated on Klorane’s own land and distilled using Green Chemistry, a set of processes that reduces environmental impact. The product is produced with a short supply chain of just 29 miles to ensure 100% traceability.
Perfect for those who have blonde, platinum, silver, gray or white hair prone to yellowing and brassiness or those simply looking to enhance their color. Gentle enough for all hair types. Safe for color-treated hair. Does not stain.
Formulated without: Sulfates, Parabens, Silicones, Mineral Oils
Vegan. Biodegradable. Dermatologist tested.
86% natural origin ingredients.
100% recycled and recyclable bottle. Paper label from sustainably managed forests.
BEHIND THE BRAND
Since 1965, Klorane has used only the purest plant extracts, sustainably grown with 100% traceability, to target specific hair, face and body care needs while respecting nature and people. With every purchase, a portion of sales supports the Klorane Botanical Foundation and helps fund school gardens in the USA through its Budding Botanist Grant.
*Biometrology, Anti-yellowing effect, ex vivo, on strands - white, gray and platinum blonde hair.
**Consumer usage test on 67 subjects for 21 days, minimum of one shampoo application/week.
***From the first use. Ex vivo biometrological test on hair strands.
