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The Heart Melter Lip Gloss in Bemine color by KAJA is a must-have cosmetic product, according to Chloe's video review. The lip gloss is conveniently dispensed by clicking a button, and its heart-shaped design adds a cute touch. Chloe mentions that the gloss is long-lasting and contains a generous amount of product. It has a unique texture, combining the qualities of a balm and a lip gloss. The gloss is nourishing and provides a vibrant, high-shine finish. Chloe demonstrates the Be Mine color, which she describes as super bright and pretty. Overall, the Heart Melter Lip Gloss is praised for its lasting power, nourishing formula, and versatile look suitable for any day.