This concealer has become my new go-to. The Item Beauty Air Hug Concealer is a medium to full coverage weightless concealer. It has a creamy mousse-like texture that melts effortlessly into your skin and wears all day without creasing. It's infused with papaya extract which delivers a punch of vitamin c to brighten and give a smooth application. This shade was a little bit dark for me but I did order a shade lighter. This is the lighter shade and as you can see it wears smoothly underneath the eye and gives great coverage. I highly recommend it.

So I think that this concealer from Item Beauty may be my new favorite. It's in the shade 320. Look at how creamy and thick it is. And when I applied it to my face, it went on so smooth. It blended very well. I love it. What do you guys think?

POV you found a full coverage concealer that hides the fact that you've been doom scrolling all night

The item beauty concealer is a medium to full coverage concealer easily blendable and lightweight formula Very similar to the Tarte shape tape, but it has a little bit more product. It's cheaper. It actually might be better

So this is the item of beauty concealer in the shade 240. I'm going to use this to conceal under my eyes And I just want to go ahead and show you guys on camera how it blends out because I was trying to do this on vacation and my skin was acting up because it was a completely different type of humidity and Climate over there. So I feel like I need to give this concealer a fair chance. Not when my skin is acting up So I'm just gonna blend that out and Honestly coverage bomb I I Will have to say that I am more obsessed with this concealer now that I've let my skin calm down and had its little Tantrum I really like how it lays underneath my eye area and I didn't even use that much in my opinion And it's so radiant So definitely love that

ITEM Beauty Air Hug Concealer: 320 medium with cool peach undertones 0.36 oz Video Reviews