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Bethany had a positive experience with the ITEM Beauty Air Hug Concealer in Shade 300. She wore it all day, even during a workout, and it still looked great. The formula provided medium to full coverage and effectively covered up redness and hyperpigmentation. Bethany did mention that she wasn't a fan of the deformed doe foot applicator and that the shade wasn't a perfect match for her. However, she made it work by blending it with other foundations. Overall, Bethany had no major complaints and found the concealer to be buildable and non-cakey. The ITEM Beauty Air Hug Concealer in Shade 300 is a reliable option for those looking for long-lasting coverage and a natural finish.