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Mary from the video review of the Air Hug Concealer in 230 by ITEM Beauty raves about how quickly this product became a staple in her kit. She loves that she can add multiple layers without it ever caking up. Mary demonstrates the concealer's blendability, describing it as smooth as butter with impressive pigment. Even with added layers, her skin still looks natural. She highly recommends adding this concealer to your cart. Overall, Mary's review highlights the Air Hug Concealer's ability to provide buildable coverage without compromising a natural finish. It seems to be a reliable option for those looking for a concealer that blends effortlessly and maintains its integrity throughout the day.