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The PRO PUFF by Iconic London is a must-have for those seeking a fluffy and luxurious makeup application experience. Corey, in their video review, highlights the product's promise of a super fluffy texture right out of the box. This feature alone makes it a worthwhile purchase. The brush feels incredibly nice on the skin, ensuring a comfortable and seamless blending process. It excels at blending both powder and liquid products, making it versatile for various makeup routines. However, Corey mentions that it may consume more product than desired, which could be a potential drawback. Overall, the PRO PUFF by Iconic London is a high-quality brush that guarantees a flawless application, making it an excellent addition to any makeup collection.