Iconic London Enrich and Elevate Mascara

Introducing our first kind-to-lashes performance mascara that lengthens, curls and lifts with active growth agent, Symlash®, in the truly ICONIC formula! Get volumised, fluttery, panoramic lashes in seconds… Amp up your lash game with our brand new, (and already ICONIC), Enrich & Elevate Mascara. This is a magic makeup must-have that not only lifts and lengthens for a wide-eyed effect – but coats your lashes with lash-loving ingredients for up to 14-hours of wear AND helps you work towards stronger, longer and fuller-looking lashes. In fact, 76% of consumers said the condition of their natural lashes had improved after 6 weeks… and we reckon that’s pretty ICONIC! Basically, your lashes will get even more GORGEOUS with every application. Goodbye lackluster lashes – hello fluttering fabulousness! Get ready to take your lashes to the max! Our latest ICONIC innovation is the modern way to wear mascara – a weightless formula that still adds impact - and enriches lashes with each application; 74% of consumers said their lashes looked healthier after 6 weeks. It’s the mascara that just keeps on giving! The innovative curved flexi-wand helps to grip onto every single little lash coating them in the strengthening, growth-active Symlash® formula and rich black pigments. Lashes are left separated, fanned out and fuller-looking – with a soft, flexible finish. It’s long-lasting, high-impact mascara, the modern way, giving you a wide-awake, fresh-faced look.