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Elizabeth recently tried the Purple Shampoo by Fekkai, a new blonde purple shampoo. In her video review, she highlighted the super healthy benefits of the shampoo and mentioned that it smells good. However, she felt that it didn't do an amazing job of removing the goldish tones from her hair. Despite this, Elizabeth plans to continue using the shampoo because it is cheaper than her usual Moroccan oil purple shampoo and gets the job done. Overall, the Purple Shampoo by Fekkai seems to offer some benefits, such as its pleasant scent and affordability, but may not be as effective as other options for removing unwanted tones from blonde hair.