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First impressions of the Ride or Die Lip Balm - Tough Cookie in Tough cookie color by e.l.f. Cosmetics, as discussed by Jas in their video review, are positive. Jas mentions that the lip balm has a clear color and a thick consistency, which is not oily. It also leaves a nice shine on the lips. These qualities make it a promising product for those looking for a hydrating and glossy lip balm. However, it is important to note that the video review does not provide information on the longevity or wearability of the lip balm. Overall, based on Jas's first impressions, the Ride or Die Lip Balm seems to be a promising option for those in search of a non-oily, hydrating lip balm with a glossy finish.