What it is?
Gently cleanse while toning and brightening blonde, lightened and silver hair. Sulfate-free, daily purple shampoo cancels brassiness and yellow tones, leaving hair revitalized and color fresh and protected.
Key Benefits
- Concentrated – a little goes a long way.
- Helps fortify, strengthen, and increase hair’s elasticity.
- Gently cleanses without stripping.
- Instantly neutralizes brassy tones and restores brightness.
- Combats drying and damage caused by lightening.
- Softens, smooths, and adds glossy shine.
- Helps prolong the life and vibrancy of hair color.
Highlighted Ingredients
- Advanced Color Last System™: Our proprietary blend of powerful proteins and potent antioxidants repairs, preserves, and protects against fading and environmental factors.
- Violet Pigment: Naturally neutralizes and cancels out brassy tones to help refresh and brighten lightened hair.
- Safflower and Marula Oils: Nourish and soften hair while delivering shine.
- Biotin: Helps strengthen strands and repair damage caused by lightening.
What else you need to know
Specifications:
- Size: 8.5 oz
- Aroma: Citrus, Jasmine, and Coconut Milk
Features:
- Sulfate-free with no added salt, 100% vegan, cruelty-free, gluten-free, phthalate-free, paraben-free, PABA-free, mineral oil-free, and keratin-free.
- *SLS and SLES-free.