Colorproof Clear It Up® Shampoo

About Colorproof

Colorproof is deeply inspired by and connected to all things color. We celebrate curls, turn up the volume, and quench thirsty strands—all while setting the tone and keeping color bright. We create rich textures, use highly concentrated formulas and intoxicating fragrances that color your senses and bring the bold to each and every day. Because dull isn’t in our vocabulary, and fading into the background is never an option.