I could not stand being triggered awake by my old alarm clock and having to use my phone first thing in the morning to turn off its alarm means I was starting the day— with my phone in my hand. The Loftie Clock eliminates the need to have my phone at my bedside. Once it’s easily set up on the app, the phone is no longer needed! To say I was throughly impressed with this product is an understatement! From its packaging, to its easy to use instructions and set up, it’s a pleasure to use and look at. The Loftie Clock comes in three color choices to fit any aesthetic and is a wonderful, welcome addition to my sleeping and waking routine! @byloftie