808 Blender Brush
Face Brush Set
Perfect Match 9 Pigment Palette
About Half Caked
Half Caked was founded by sisters and celebrates the closest girls in your life. Our name symbolizes what it was like to grow up with a sibling and share everything with her. We strive to create high quality products that even your sister would love, trust, and probably steal from you.
Flip Perks
Real Reviews
No bots, no fakes. Watch authentic, detailed video reviews and tutorials from people like you.
Free Same-Day Shipping
Quick same-day shipping & easy returns with a prepaid label – no questions asked.
Your Favorite Brands
Stock up on essentials & discover new brands, all in the same place.
Premium Rewards
Flip shoppers can earn rewards of up to 30% off just by watching reviews, or sharing your own!
Don’t Have Flip Yet?
70k+ 5-Star Reviews
