Aveda Cherry Almond Softening Shampoo

About Aveda

Set out by our founder Horst Rechelbacher in 1978, our mission continues to guide decision-making across the entire organization. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.