What it is?
Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, SLS/SLES* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves. Our Caviar Anti-Aging Working Hairspray is a buildable to strong hold hairspray that feels non-sticky while maintaining hair’s natural shine. It’s infused with our Age Control Complex and signature Flex Strength Complex. Style hair as desired then spray 6-12 inches away from hair. For a softer look, brush through when dry. For a buildable hold, reapply as desired. *Formulated without Sodium Lauryl Sulfate or Sodium Laureth Sulfate
What hair type is it good for?
All Hair Types
Formulation
Free of Added Parabens Sulfates and Phthalates
Key Benefits
1. Buildable and brush-able hold
2. Buildable to turn into a strong hold
3. Hair does not look or feel stiff
4. Hair does not look or feel flaky
5. Non-sticky formula
6. Hair doesn't feel dry
7. Flexible hold
8. Lightweight Hold
9. Doesn't weight the hair down
Highlighted Ingredients
1. Seaweed - Commonly used to reduce the acceleration of aging proteins, provide hydration and shine.
2. Vitamins and Antioxidants - known to nourish the hair and protect against sun damage, oxidative stress and free radicals.
3. Maracuja Oil - known for conditioning hair to enhance smoothness and reduce breakage
4. Sunflower Seed Oil - commonly used to provide nutrients for shine and strength.
What else you need to know
1. Our aerosols in this collection are more sustainable - try are now packaged in twist-open nozzles to minimize plastic usage.
2. Infused with our signature Flex Strength Complex, which is known to enrich hair with strength, moisture and prevent breakage from hair styling techniques and hot tools.
3. Formulated without parabens, SLS/SLES sulfates and other harsh chemicals.
4. Green Tea and Bergamot Aroma
5. Good for most hair types.
6. Skincare Inspired Formula