About Al Wataniah
Founded in 2012 in Dubai, Al Wataniah pays homage to the UAE’s rich heritage, opulence, and timeless charm, embodying patriotism through its name, which translates to "my country." Rooted in Dubai's luxury legacy, the brand seamlessly merges tradition and modernity with oriental fragrances that capture the soul of the Middle East. Each scent is a masterpiece of sophisticated, long-lasting notes, complemented by unique, artistic packaging that transforms perfumes into sensory journeys. Its three lines—Al Wataniah Classic, celebrating tradition; Eternal, capturing unforgettable moments; and Niche, offering rare luxury blends—showcase its dedication to elegance and exclusivity. Now sold in over 80 countries, Al Wataniah serves as a global ambassador of Dubai’s luxurious essence, inviting the world to experience its unique blend of culture, pride, and identity.
