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The About Face Matte Paint-It Lip Color in the shade Ask Nicely is a must-have for those seeking a matte pale pink lip. Amy, the reviewer, noticed that the shade appeared more like a matte pale peach when swatched. However, she was impressed by the product's hydrating formula, which sets it apart from the matte liquid lipsticks of the past. Unlike those drying formulas, this lip color keeps your lips moisturized without any cracking. Amy's positive experience with just one application led her to highly recommend this product. Overall, the About Face Matte Paint-It Lip Color in Ask Nicely offers a hydrating and long-lasting matte finish, making it a great addition to any makeup collection.