The Science
FROM HEALING WOUNDED WARRIORS TO HEALING HAIR
Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.

There have been many moments of happenstance (and quite a bit of luck) on our journey to creating Virtue. The first was when an intern at the lab was bold enough to ask, “Would this protein work on hair?” Turns out, after some testing, it did. In fact, the results it produced in hair were nothing short of amazing.

We set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

Virtue

diana

diana recently shared her thoughts on the Healing Oil by .Virtue. in a video review. She was drawn to this product because she often wakes up with dry ends after sleeping. The instructions recommend using three drops, but since she was only treating half of her hair, she opted for two drops. After warming the oil in her hands, she applied it to her hair and found it to be lightweight, without weighing her hair down. Comparing the treated side to the untreated side, she noticed a significant difference. Her hair had more life and vitality after using the Healing Oil. Overall, diana expressed her love for this product, highlighting its ability to rejuvenate her hair.

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Video Review of #VIRTUE Healing Oil by Leigha

Video Review of #VIRTUE Healing Oil by Leigha