The Science
FROM HEALING WOUNDED WARRIORS TO HEALING HAIR
Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.

There have been many moments of happenstance (and quite a bit of luck) on our journey to creating Virtue. The first was when an intern at the lab was bold enough to ask, “Would this protein work on hair?” Turns out, after some testing, it did. In fact, the results it produced in hair were nothing short of amazing.

We set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

Virtue

Raquel

Overall, Raquel's review highlights the effectiveness of the Curl Leave-In Butter by .Virtue.. It provides shine, enhances curl patterns, and delivers noticeable results even without styling. The product seems to address the issues Raquel faced with other brands, making it a standout choice for those with wavy and curly hair. With Raquel's positive experience and recommendation, it's clear that this leave-in butter has the potential to become a go-to product for anyone looking to revive their hair.

Searching for clean skin and beauty. ✨



Video Review of #VIRTUE Curl Leave-In Butter by Tamara

Video Review of #VIRTUE Curl Leave-In Butter by Tamara