In 1994, nestled in the heart of Los Angeles, CA, two visionaries, Morad and Gita Amirieh, embarked on a journey fueled by passion and a shared dream. Their mission: to redefine beauty, to transform it from a mere reflection in the mirror to an expression of inner radiance. Thus, Sorme was born.
With a commitment to excellence and a dedication to cruelty-free practices, Sorme quickly ascended to the summit of the professional beauty industry, becoming the “makeup artist’s secret”. Beauty professionals across the nation clamored for their products, recognizing Sorme as the unrivaled standard of quality and high-definition pigments that gave a true color payoff.
As Sorme continues to illuminate the path forward, Morad and Gita's legacy shines brighter than ever. Their dream, born of love and nurtured by passion, has blossomed into a beacon of beauty, inspiring generations to embrace their unique essence and celebrate the artistry all individuals can achieve with the right tools and products.

Sorme is where beauty isn't just skin deep—it's a testament to the power of love, family, and the pursuit of dreams.

Sorme Cosmetics

ChromaBlend pH Magic! Blush, Highlighter & Lip Tint that Adapts to You

Pro Series Full Face Brush Set For Flawless Makeup Application

FLUXUS - Multi-Bene Stick // Lips + Cheeks

2-in-1 blush & lip stick | eclipse blush & lip stick

Remove The Evidence (Dual Action Eye & Lip Makeup Remover)

LipThick Plumping Gloss in Bloom | Hydrating Plumping Lip Gloss Enriched with Vitamins and Botanicals

Smooch Proof Lip Stains with Matte Finish - Long Lasting Lip Stain with A Felt-tip Nib Precision Lip Marker - Vamp

Video Review of #SORME COSMETICS LipThick Plumping Gloss in Bloom | Hydrating Plumping Lip Gloss Enriched with Vitamins and Botanicals by Shannon

Video Review of #SORME COSMETICS LipThick Plumping Gloss in Bloom | Hydrating Plumping Lip Gloss Enriched with Vitamins and Botanicals by Shannon