In 1984, a Lebanese immigrant, Ouidad Wise, opened the first salon in N.Y.C. dedicated to curls. As a hairstylist and curly girl, she was passionate about embracing the unique texture of curls and spent years honing specialized cutting and styling techniques like the “Carve and Slice” and "Rake and Shake,” which are still used in salons around the world today. From behind the chair to fashion shows, Ouidad was determined to empower others to “let curls be curls”. A signature product line was soon to follow. Curl-specific care is still hallmark to everything we do. For over 30 years, we've perfected a customized, professional salon-quality approach to curl care with products specifically formulated for every curl type—from loose curls and waves, to spirals, tight curls, and coils.

Ouidad

Miracle Bonding Serum | 3 Minutes Hair Repair, No Rinse, Soft and Shine Treatment Serum

Skin Firming, Skin Revitalizing, Hair Shining , Hair Growth, Natures Botox Castor Oil - 4oz

Jamaican Amber Jamaican Castor Oil & Rosemary Hair Oil  2 Oz/60 Ml

Luseta Rice Water Hair Mask Shine & Thicken Hair

Luseta Scalp Balancing Shampoo & Conditioner 2 x 16.9oz  Scalp Clarifying Dandruff

ONIONVITAL Sérum  - Gotas Para El Cabello

Onion, Rosemary & Biotin Set: Shampoo & Treatment: Helps stimulate growth - Hair restoration

Hydramend Vegan Hair Oil for Intense Hydration & Repair

Advanced Climate Control Heat & Humidity Gel - Stronger Hold

Video Review of #OUIDAD Advanced Climate Control Heat & Humidity Gel - Stronger Hold by Pink

Video Review of #OUIDAD Advanced Climate Control Heat & Humidity Gel - Stronger Hold by Pink