We are a small team of beauty enthusiasts, based in Canoga Park, California, who strongly believe that hot tools should only enhance a look and keep hair shiny and healthy, without the damage. That is why our styling tools are engineered with innovative technologies and designs that make them easier and better to use on a variety of hair types to maximize performance and the health of hair. The NEO Choice brand has always stood for exceptional, inventive products and authentic relationships that are tried, tested and true. As a brand with many cutting-edge products, we will continue to set the standard for reliable, advanced, and stylish quality products.

NEO Choice

Infrared 2" Professional Blowout Brush (Rose Gold Blush)

Boar Bristle Hair Brush for Distributing Oils, Strengthening Hair, and Aiding Hair Growth

Shampoo Brush Hair Scalp Scrubber Head Massager

Self-Cleaning Hair Brush: Anti-Frizz, Scalp Massage, & Hygienic for All Hair Types

Bossman Scalp Massager and Shampoo Shower Brush - Head Scrubber - Beard Exfoliator - Hair and Beard Dandruff Control (Red)

Scalp Scrubber [Exfoliator & Massage Brush]

Interchangeable 3" Blowout Brush With Base

I love life people! an learning how to grow up! being a mom! 

Video Review of #NEO CHOICE Ionic Pro 2000 | Dryers by Leopard

Video Review of #NEO CHOICE Ionic Pro 2000 | Dryers by Leopard