Nearly 25 years ago, we began a mission to provide innovative beauty solutions, not compromised by the constraints of the traditional beauty market and ones deeply connected to the people who use them. We created an environment, sparked by an entrepreneurial spirit, that embraced thinking and acting differently.

Today, we remain committed to that spirit. We are Beauty enthusiasts, rule breakers, business builders, entrepreneurs, innovators, designers, artists — who all embrace the idea that the ART OF BEAUTY, is the ability to create fundamental change when you think differently. We are artists who create:

Amazing beauty products that challenge what we think is possible
Meaningful change in the lives of the people our products touch
And support future entrepreneurs and artists
An environment where its OK to break rules, innovate, and explore
Tools to experiment, play, and design
Access for others to build communities around the same things that make us passionate
A platform where we encourage, educate, and embrace everyone’s inner artist

Luminess

Basic Eye Makeup Brush Set for Flawless Application

Eyeshadow Stick Trio for Effortless Eye Makeup

Shimmer Eyeshadow Stick Trio for Effortless Eye Makeup

Double The Glam Waterproof Eyeliner Bundle

Lindsay

Lillie

Bruna

Esthefany

Luisana

Maryluz

Johaneth

Ayesa

Francheska

Wilseida

ARIANNA

Maria

Jahiziel

Delvalle

Rachel

Natalia

Kahdjha

darielly

Ingrid

Angelina

Roxana C

Stacey

Video Review of #LUMINESS Persuasion Eyeliner by Roxana C

Video Review of #LUMINESS Persuasion Eyeliner by Roxana C