Innovate, the Label was born from the vision of Helen Mantilla, founder of HM Agency, a product development powerhouse. Helen recognized the need for a space where indie beauty brands could not only showcase their products but also connect directly with the communities that love them. What started as an extension of her work in amplifying emerging brands has evolved into a vibrant marketplace, where beauty is as diverse as the people behind it. Innovate, the Label is more than just a platform; it's Helen's mission to elevate indie beauty, bringing fresh, innovative products to the forefront while celebrating the stories and passion behind them.

Innovate the Label

Halloween Makeup Lip Lacquer Eye Shadow Repair All in One Set

2-in-1 blush & lip stick | eclipse blush & lip stick

Remove The Evidence (Dual Action Eye & Lip Makeup Remover)

Eye & Lip Makeup - UVe Professional Antimicrobial Pencil Makeup Brush U09

Bhim

The Marriage and

Bhumika

Audra

Mercedes

Mamá en Dios🙏🏼 te enseño a equilibrar fe,familia y negocios💻con propósito / I like vegan products
Comunidad Latina🤗

Video Review of #INNOVATE THE LABEL Pinky B Beauty The Perfect Lip Combo by Grace

Video Review of #INNOVATE THE LABEL Pinky B Beauty The Perfect Lip Combo by Grace