Innovate, the Label was born from the vision of Helen Mantilla, founder of HM Agency, a product development powerhouse. Helen recognized the need for a space where indie beauty brands could not only showcase their products but also connect directly with the communities that love them. What started as an extension of her work in amplifying emerging brands has evolved into a vibrant marketplace, where beauty is as diverse as the people behind it. Innovate, the Label is more than just a platform; it's Helen's mission to elevate indie beauty, bringing fresh, innovative products to the forefront while celebrating the stories and passion behind them.

Innovate the Label

Basic Eye Makeup Brush Set for Flawless Application

Eyeshadow Stick Trio for Effortless Eye Makeup

Shimmer Eyeshadow Stick Trio for Effortless Eye Makeup

Double The Glam Waterproof Eyeliner Bundle

Bhim

The Marriage and

Bhumika

Audra

Mercedes

Grace

Tiff

griselda

Christ Follower 💜
Family First 👩🏻‍🤝‍👨🏼
Rescue Advocate 🐾
Education Specialist (I teach 7th grade and I love it!)


Video Review of #INNOVATE THE LABEL ITL Perfect Lift Eyelash Curler by Cheryl

Video Review of #INNOVATE THE LABEL ITL Perfect Lift Eyelash Curler by Cheryl