Innovate, the Label was born from the vision of Helen Mantilla, founder of HM Agency, a product development powerhouse. Helen recognized the need for a space where indie beauty brands could not only showcase their products but also connect directly with the communities that love them. What started as an extension of her work in amplifying emerging brands has evolved into a vibrant marketplace, where beauty is as diverse as the people behind it. Innovate, the Label is more than just a platform; it's Helen's mission to elevate indie beauty, bringing fresh, innovative products to the forefront while celebrating the stories and passion behind them.

Innovate the Label

Beauty Essentials: Luxury Soft Makeup Brush Set With Carry Case

Acrylic Cosmetic Organizer, Clear, Durable Makeup & Skincare Storage

Acrylic Makeup Brush Holder, Clear Storage Cup Container with 6 Compartments

Acrylic Cosmetic Organizer with 2 Drawers & 3 Tiered Compartments, Clear Vanity Organizer

Studio Makeup Brush Set & Beauty Makeup Sponge Blenders

Uvé Beauty Sponge Ultra Soft Bouncy Blender

Bhim

The Marriage and

hi, I’m Erica and Im here to bring you the funniest fails on the internet!

Erica

Shanta

Video Review of #INNOVATE THE LABEL IT GIRL Eye Brush Trio by Erica

Video Review of #INNOVATE THE LABEL IT GIRL Eye Brush Trio by Erica